CRM and loyalty

Know who comes back, and why.

Every order with a WhatsApp number builds a customer profile. Guests earn and redeem points at every channel, and you see who your regulars are, what they love and when they stopped coming.

Clay illustration of a large phone showing a member card with star points, a gift box, a stamp card, coins with stars and a heart.

What it does

Points everywhere

Earn and redeem at the kiosk, the POS and web order. Guests sign in with WhatsApp or scan their member code.

A profile for every guest

Name, WhatsApp, birthday, first and last visit, lifetime spend, visits and points balance.

What they love

Favorite items, preferred channel and payment, and full order history with receipts.

Personal promos

Send an exclusive promo to the customers you pick, and see it used.

WhatsApp campaigns

Pick an audience from your customer list or a CSV and send a WhatsApp campaign.

Your rules

Set what a point is worth and attach members to any cart or table bill.

How it works

  1. 01Guest signs inWhatsApp number or member code.
  2. 02Points add upOn every order, in every channel.
  3. 03You see the profileSpend, visits and favorites.
  4. 04You bring them backPersonal promos and campaigns.

Works with

Which plan includes it

Growth

CRM and loyalty come with Growth and Enterprise. WhatsApp messages use Otter Credits, available on every plan.

Questions

Do guests need to download an app?

No. Guests collect points with their WhatsApp number at the kiosk, POS or web order. The Otter App is optional.

Can I set how much a point is worth?

Yes. You choose the value of a point in your loyalty settings.

Can I message my customers?

Yes. Send WhatsApp campaigns to your customer list. Sending uses Otter Credits.

Popular with

Solutions

Other products

All products

See Otter in your outlet.

Talk to us on WhatsApp and we will set up a demo around your menu and kitchen flow.

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