StoreHub alternative: Otter vs StoreHub

StoreHub is one of the best known POS brands in Malaysia, with a friendly app, good support, and QR ordering for cafes.

It also serves retail, which shapes the product. Otter only builds for restaurants and cafes, and starts from the self-order kiosk.

What is StoreHub?

StoreHub is a Kuala Lumpur based POS for retail and F&B with QR ordering, loyalty, inventory, and reports, sold across Malaysia and the Philippines.

Strengths: strong local support, easy setup, good QR ordering, popular with Malaysian cafes. Weaknesses: serves retail as well as F&B; self-order kiosk is not the core; advanced CRM and analytics sit on higher tiers. Pricing: software reported from about RM102 to RM179 per month, hardware from about RM1.450.

What is Otter?

Otter is the operating system for modern F&B. Self Order Kiosk, POS, kitchen, and owner control in one system. It started as a self-order kiosk (Otter Now) and grew into a full outlet stack for single cafes up to brands with 20 outlets. Lite is a real POS. Growth is the OS.

Self-ordering, front of house to back of house

Most POS systems start at the cashier and bolt ordering on later. Otter starts with the guest. Orders come in from the Self Order Kiosk, QR web order, the Otter App, the staff POS, and delivery platforms, and every one of them lands in the same queue, splits to the right kitchen station, and flows into stock, CRM, and reports. One system from front of house to back of house.

• Order from every channel. Kiosk, QR and web, Otter App, POS, and delivery platforms feed one kitchen queue. No second tablet, no retyping.
• Save on labor. Guests order and pay themselves, so cashiers move to the kitchen or the floor. A cashier costs an outlet about Rp4 to 7 million a month.
• Higher order accuracy. The guest taps exactly what they want, modifiers included. What they chose is what prints at the station.
• Less human error. No misheard orders, no handwritten tickets, no forgotten upsell. Station printing and Live View keep every ticket tracked until it is ready.

Otter vs StoreHub: feature by feature

Why teams switch from StoreHub to Otter

QR ordering is a good start. Otter adds the kiosk, the app, the POS, and delivery platforms on the same queue, so every channel feeds one kitchen and one set of numbers.

1. One plan, not a stack of add-ons

   Growth (Rp399.000, about $39.90 per outlet per month billed yearly) includes kiosk, QR web order, POS, dynamic QRIS, payment terminals, Kitchen Live View, station printing, Otter Now Serving, delivery platform integration, CRM, loyalty, inventory, recipe costing, central kitchen, warehouse, accounting, and a daily AI report on WhatsApp.

2. The kiosk is the core, not a bolt-on

   Otter began as a kiosk. The 24 inch Otter Now is Rp19.900.000 to buy or Rp999.000 a month to rent. Self-order recovers roughly 20% of sales normally lost to queues.

3. Upsell that runs itself

   Upsell, bundles, and happy hour prompts on kiosk and web order. This is where the roughly +20% average order value comes from.

4. A kitchen that never loses a ticket

   Each order splits to its station automatically: summary, grouped by item, or one checker per item. Live View shows timers and a ready button per station.

5. Know your day before you sleep

   At 22:00 a daily AI report lands on WhatsApp. Partner App and Dashboard give you advanced insights and forecasts.

6. Keeps selling when Wi-Fi drops

   Offline mode on every plan keeps the outlet selling.

Price, value, and the software you actually use

There are many good POS options today, and some are very affordable or even free. For a small stall that only needs to record sales, that can be exactly right.

What a monthly fee really buys, though, is not a feature list. It is the quality of the software second by second during a lunch rush, the small details that save a few taps on every order, and a team that answers when something needs fixing. Software should take work off an owner's plate, not add another thing to manage.

It also only pays off when the team knows how to use it. A system with every feature is worth little if half of it never gets switched on. That is why Otter Growth includes guided setup and priority support: we set up the menu, the kiosk, and the kitchen stations with you, and show your team how to get the most from them, so every feature you pay for actually works for your outlet.

What it costs

Otter pricing: Lite about $12.90, Growth about $39.90, Enterprise from about $79.90 per outlet per month, billed yearly in IDR. Hardware is separate and can be bought or rented. Competitor prices are taken from public pages and pricing trackers and may change, so confirm before you sign.

When StoreHub is the better choice

StoreHub is the better pick if you run both retail and F&B in Malaysia and want one familiar vendor for both.

Questions people ask